October 24, 2009
On October 19, Project Runway Canada (PRC) winner Sunny Fong opened LG Toronto Fashion Week with his spring/summer 2010 collection under his label VAWK. We were delighted to help him cast both traditional and non-tradition models to showcase his high fashion collection at the Art Gallery of Ontario. Fong explained: “I am all about diversity and choosing different looks, as opposed to clones – that’s not interesting. I chose models of all ages and sizes because I want to prove that my clothes are meant to be worn; they aren’t only for show. I wanted to let people imagine what my clothes would like if you were to see them walking down the street.” Media gave Fong rave reviews not only for his masterful artistry and feminine silhouettes, but for his choice of diverse models. Designers like Fong understand the business case for showing your consumer on the catwalk.