On Tuesday November 15, On the Curve Events came celebrated its launch with The Time is Now fashion show in Toronto – the only initiative of its kind in Canada. A dozen of our curvy models strutted down the runway showcasing the Winter 2011 collections of Toni +, Allistyle, Stefanie Bezaire, Gussied Up and Lola & Gigi . It was an amazing night, the start of many fun events for the curvy Canadian consumer.
It has been a life long dream of mine to create events for the curvy consumer ever since I started modelling almost 20 years ago. There is a void in the Canadian market which needs to be addressed: women of various sizes who need to feel more included in fashion. On the Curve Events aims to unite curvy fashionistas with great retailers through intimate and large scale fashion shows, designer Q&A’s, seminars, events and lectures. The ongoing series will focus on fashion and fun for women sizes 12-20 and 14+-24+, making sure to include those women caught in the middle of straight and plus sizing who are often ignored. Ben and I are thrilled our models are playing a part of this great wave of change and will continuously seek and develop new models of various sizes and heights to include in future shows.
We look forward to sharing more exciting news in the future about all our models and On the Curve Events news. Please make sure to tell us what you would like to see on the runway – your feedback will help bring about the changes we wish to see in the fashion industry!