March 23, 2012
Our agency was thrilled to help out with a casting call put forth by design label VAWK to launch its new sister label VAWKKIN during World MasterCard Fashion Week in Toronto. The catch? Designer Sunny Fong wanted to choose his consumers to debut the line and asked us to help with casting and training the group. The many applicants from all walks of life, different sizes, ages, heights and backgrounds were narrowed down to 16. After some initial nervousness at our runway boot camps, the ladies quickly got the hang of the model strut and were excited and eager for their runway debut March 14th in front of hundreds of guests and media.
We were so proud to watch this dynamic group of women walk the runway with such confidence and poise! Their turn on the catwalk hit a chord with the fashion crowd in attendance with many supportive comments being passed along via social media. The press also greatly supported the initiative and several great articles emerged regarding the need for diversity in fashion as well as this empowering CTV segment in which you may learn more about some of these great women. Fashion blogger Sharon (in top photo) chronicled her experience with lots of insider details and behind the scenes photos through her site The Backseat Stylers
Here’s the video to see the show for yourself! It opens with the VAWK collection with the VAWKKIN debut commencing at the 6:30 mark. And make sure to see photos of all VAWK and VAWKKIN outfits!
Runway Photos: Toronto Life
Group Photo: Ben Barry Agency