We’re thrilled to announce that some of Ben’s findings from his doctoral research for Cambridge University are featured in the June 2012 issue of Elle Canada, in stores this week Having just successfully defended his PHD in Marketing in March 2012, Ben shares his findings gathered through researching the fashion purchasing behaviour of thousands of women – findings that go against the “norms” of fashion. In the article Ben reveals the business case for diversity in fashion and questions if using different types of models can benefit brands.
This short video clip explains some of the findings that Ben has gathered through his research:
Please visit Elle Canada to read the full article. Help encourage diversity in fashion by leaving your comments with the magazine!
Model - Kathryn
Model - Nelia
Model - Helen
Top photo: Renata Kaveh
Bottom photos: Lily & Lilac
[...] an exciting day for the Ben Barry Agency and fans of size/body diversity in fashion! We’re excited to share that Elle Canada has just [...]
Way to go Ben!!! Looking forward to seeing the article in the magazine!!!! Many hugs!
Ben continues to amaze me. His words are so eloquent, a true reflection of his ever endearing nature. Hopefully this article is the push needed to start making adjustments in the modeling industry. As a plus size model, for the past 15 years, I can say this change has been a long time coming. And Ben is just the guy to help make it happen.
I remember taking part in large fashion shows and being the token plus size model. Most times I felt like an afterthought, and the clothes most certainly reflected that thought. But there were times when smiling women, some my size, some my age, waited outside the dressing room to say thanks, and tell me they were happy to finally see a model with “booty” on the catwalk. Ben is so right when he says women want to imagine how the clothes will look on them. Employing diverse models, and paying attention to target markets, are the keys to increase sales. It just makes sense! Happy buyers, happy sellers, a win-win situation indeed.
Imagine a world where both women and men start to feel better about themselves and their own unique qualities. Fashion and advertising has the power to make this happen. We as consumers, have the power to make it happen. Perhaps more articles written by Ben are just what the industry needs.
[...] Photo source [...]
Just heard you on “Q.” Yes, there is a market for women like me–75 years old, healthy and able to travel and wear nice clothes. But I have a hard time finding clothes that fit my changing body—I wear a size 12P. I am 5’3″ and weigh 137bs , short waisted with that spread in the middle that almost all women my age have.I have to hem up tee shirts and lengthen pants—the regular length is too long and the petites are too short. So bless you for doing this. I must say, however, that chubby legs should have the knees covered–please!