We’re thrilled to announce that some of Ben’s findings from his doctoral research for Cambridge University are featured in the June 2012 issue of Elle Canada, in stores this week Having just successfully defended his PHD in Marketing in March 2012, Ben shares his findings gathered through researching the fashion purchasing behaviour of thousands of women – findings that go against the “norms” of fashion. In the article Ben reveals the business case for diversity in fashion and questions if using different types of models can benefit brands.
This short video clip explains some of the findings that Ben has gathered through his research:
Please visit Elle Canada to read the full article. Help encourage diversity in fashion by leaving your comments with the magazine!
Top photo: Renata Kaveh
Bottom photos: Lily & Lilac