Through primary and secondary research, we develop an understanding of our client: their brand identity, target markets, and advertising history and current objectives. We then sort which types of artists best match their brand.
Based on the artist-brand match, we identify suitable actors and singers represented by Untitled Entertainment.
We then work together with the client, the artists, and their representatives to select the most suitable artist(s) for the upcoming project.
We manage all sourcing issues between the client and model, including fee, usage, and all contractual issues as well as scheduling and other booking details. We also advise on the concept (creative) and production of the project featuring the selected artist(s).