Through primary and secondary research, we develop an understanding of our client: their brand identity, target markets, and advertising history and current objectives. We then sort which types of models best match their needs. We advise on the concept and production of the project.
Based on the types of models required, we identify targeted locations, activities, and events where such models could be discovered. Our scouts visit these locations and approach potential models according to client's model list.
We conduct first interviews with the approached models, evaluating whether their character, skills, and look match the needs of the client and modeling. Following these first interviews, a group of pre-selected models are introduced and interviewed by BBA and the client, and the final model(s) is selected.
We educate and train the selected model(s) on photo shoot and/or fashion show processes and techniques and also manage all sourcing issues between the client and model(s), including fee, usage, and other contractual issues as well as scheduling, performance matters, and other bookings. We also advise on the concept (creative) and production of the project featuring the selected model(s).