be the change

…The Problem

Over the past two decades, there has been extensive critique about the use of models in advertising. Models reflect a singular ideal of beauty – thin, tall, and young – dramatically different from the average female consumer. Studies have provided mounting evidence of the negative influence on the self-image of millions of women. Fueled by such harmful impact, governments, advocacy groups, and women themselves are calling on the advertising industry to diversify the models that wallpaper the world.