Fashion and advertising are supposedly defined by creativity, innovation, and change. 'Supposedly' being the operative word, because all it takes is a quick look around you, and you'll bear witness to some irony. The images plastered on TV, billboards and magazines (supposedly defined by innovation and change) have failed to mirror the growth and development of our culture.
The Ben Barry Agency has taken the first initiative to fix this irony: We aim to transform the industry into a true reflection of society by representing models of all ages, sizes, races, and abilities.
When scouting and scouring models, BBA is driven by the unique needs and brand identities of each client. Our approach allows our clients to strengthen their relationship with consumers, while presenting inclusive and empowering representations to the most influential educational force in society—the media. We distinguish ourselves with knowledgeable, enthusiastic, and personal service for both our models and clients. We lead this charge, all while adhering to the highest ethical standard.
To help our clients zero in on their target market through the selection of models that best reflects their customers.