You may not recognize her, but she's your customer.

Surprisingly, today's typical consumer rejects the current beauty paradigm. But the vast majority of brands have not yet started offering an alternative.

So this is where we step in. I invite you to join us and our clients in fashioning a new paradigm that reflects the reality of consumers and their needs. By building, accepting and promoting realistic and positive images of beauty, we can include rather than exclude; we can increase customer satisfaction, we can increase the number of our customers, so that, consequently, we can increase sales.

This will not be the first time society has rejected a beauty myth: From the whalebone corsets of 19th-century Europe to the bound feet of ancient China, oppressive forms of fashion have rightly been toppled. The woman who posed for what is regarded as the West's most beautiful and enduring female sculpture, the Venus de Milo, is too short and too curvy to be a model today.

It seems as if we've gotten off track and it's time to get back: It's time for fashion to get real.

Together, we can change the face of fashion. Are you in?

Ben Barry
Founder & President
Ben Barry Agency, Inc.