"Ben singlehandedly started a movement that others didn't have the courage to start."
— Ms. Tiiu Poder, President, BASE Atlantic
Founded in 1995, The Ben Barry Agency is the first modelling agency in the world to challenge the status-quo beauty ideal by representing models of all ages, sizes, backgrounds, and abilities. We engage in the business of custom scouting and sourcing models for fashion, beauty, and lifestyle brands. Our services help these brands authentically reflect their target market through our "real" models.
We are the world leader in helping brands transform their representation of women and men in advertising from exclusive and discouraging, to inclusive and empowering. Our clients have included Addition Elle, Armani, Old Navy, The Gap, Macy's, The Bay, Nike, Holt Renfrew, Sears, Dove, and VAWK. Our efforts to change beauty ideals have been profiled on The Oprah Winfrey Show, CNN, FOX News, MTV, CTV National News, Canada AM, Fashion Television, CBC Morning News, CBC Newsworld, Toronto Star, People Magazine, National Post, Globe and Mail, and Profit Magazine.
